Finally, Marketing that
even Sales can trust.
Founders call when marketing feels messy – ads burning cash, sales blaming the leads, reports that don't line up. I fix it.
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I've been the entire marketing department at B2B SaaS startups in fintech and cybersecurity.
Three companies I worked at were acquired. One went public. Sales teams like me because marketing finally delivers what they can sell.
Finally, Marketing that even sales can trust
Founders call when marketing feels messy – ads burning cash, sales blaming the leads, reports that don't line up. I fix it.
​
I've been the entire marketing department at B2B SaaS startups in fintech and cybersecurity.
Three companies I worked at were acquired. One went public. Sales teams like me because marketing finally delivers what they can sell.
Who calls me.
Founders and CEOs ​​who are tired of marketing that feels like a black hole.
You’re spending money, your agency or marketing hire keeps showing dashboards, but nothing ties to revenue. The board wants answers. You do too.
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Sales leaders who are drowning in “leads” that go nowhere.Marketing talks about MQLs. You care about deals that close. You need marketing that fuels pipeline — not meetings about why it didn’t.
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Marketing leaders who need help now. A team member left, someone’s on parental leave, or you’re running too lean to think and execute at once. You need an experienced operator who can parachute in, steady the ship, and hand it back ready to scale.
What I actually do for you.
Turn your tech stack into a revenue engine.
HubSpot and Salesforce don’t talk. Analytics shows traffic but not pipeline. I connect your systems (been admin of both), build attribution that proves ROI, and set up AI tools like Clay or CMOPilot.
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Build demand gen that fills your pipeline.
I launch campaigns (LinkedIn, Google Ads, ABM, content, events), use AI to enrich data and personalize at scale, then prove which channels drive revenue — not just form fills.
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Launch products that generate pipeline.
Positioning, messaging, campaigns, enablement, PR. I run the launch end-to-end and report the results.
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Fix sales and marketing alignment.
Different lead definitions, stale data, endless blame. I rebuild scoring with AI, create workflows both teams trust, and align metrics so everyone rows the same direction.
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Step in when your leader’s gone.
Your CMO left or hiring’s taking forever. I’ll run the team, manage programs and budget, and keep growth moving until the seat’s filled.
Real results.
Not vanity metrics.
97%
of sales pipeline from inbound marketing (zero SDRs)
316%
increase in event registrations using personalized emails
64%
​lower ad spend while increasing conversions
48 to 14
Cut days of sales qualification time by automating
22%
churn reduction through lifecycle campaigns
4 exits
3 acqusitions, 1 IPO
How we work together.
Open to full- or part-time W2 roles with benefits.
Strategy, ops, execution. I’ve been the CMO, the Salesforce & HubSpot admin, and the one writing and sending the emails at 10 p.m. No job’s too small if it moves work forward.
Month-to-month. $3-5K depending on what's broken and how fast you need it fixed.
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No agency overhead. No year-long contracts. No 47-page strategy deck that never gets executed. Just the work that needs doing.
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I'm not a consultant who writes recommendations. I'm the operator who builds the machine, runs it with you, and hands you the playbook when you're ready to take it over.
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Most engagements run 6-12 months. Long enough to fix what's broken and train your team to run it. You can keep me fractional after that, or cut me loose. Either way, you're not dependent on me.
A LITTLE ABOUT ME
I've been the entire marketing department.
Twenty years ago, I started in PR and advertising at agencies like Ketchum and Saatchi & Saatchi. Then came 12 years at enterprise tech companies - 3Com, Cisco, and Juniper Networks, learning how marketing scales when you have the resources.
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But the work I’m most proud of? The startup years.
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I’ve been the first marketing hire.
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The one-person team building demand gen from scratch.
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Making systems talk that were never meant to.
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I know what it’s like to launch products with zero brand recognition, tiny budgets, and a sales team that needs pipeline yesterday.
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Three of those companies were acquired - Quova, Return Path, Xignite. One went public - TriNet.
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Sales teams like me because marketing finally delivers what they can sell.
"Kerry is quick to formulate a plan of action that produces quality leads and increases sales."
Vice President, Sales - TriNet
"Kerry was the catalyst in fully integrating the sales and marketing teams at TriNet."
SVP, Global Sales - Return Path
"Kerry brings a rare mix of creativity, strategic vision, and execution. She turns ideas into results."
Director, Field Marketing - 3Com